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16 Jul 2010
Brandon Hill Communications provided event management support for the UK Trade & Investment Business Summit. This event was used by the Prime Minister David Cameron and Business Secretary Vince Cable to put inward investment at the heart of the Government’s economic recovery plans.
25 May 2010
With the eyes of the world on South Africa ahead of the FIFA 2010 World Cup in June – the event team at Brandon Hill Communications (BHC) has been at Wembley Stadium, delivering an important business briefing for UK Trade & Investment (UKTI).
21 May 2010
For the third successive year the team at Brandon Hill Communications (BHC) has delivered a maritime roadshow event for its key client UK Trade & Investment (UKTI).
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Brandon Hill Plays Cupid for Broadmead
17 Jun 2009
The approach is to connect with Bristol shoppers, capturing their affection, fondness and warmth for Broadmead.
Using Valentine’s Day as a hook, highlighting Broadmead’s history and heritage, Brandon Hill, Broadmead’s retained communications agency, has devised a campaign encouraging shoppers to ‘Rediscover their Love for Broadmead’.
A competition was staged in the Bristol Evening Post inviting readers’ memories of Broadmead. This ran over a two-week period with a prize of a £1,000 shopping spree.
Brandon Hill also generated a series of high-profile features across press and broadcast outlets.
On Valentine’s Day itself, Broadmead was brought to life with activities designed to increase footfall and to build customer affection. Shoppers were invited to:
- See the Love
A display of entries from the Evening Post competition alongside historic pictures of Broadmead sourced from loyal shoppers and Bristol library. An ‘I-spy’ trail was created for kids.
- Feel the Love
A free Broadmead photo booth gave shoppers the chance to have their photo taken with a loved one branded with the We Love Broadmead logo. Shoppers were also given branded pin badges and balloons.
- Taste the Love
Shoppers were offered Love Heart sweets, chocolate hearts and cupid biscuits.
- Hear the Love
Love-themed wandering street performers added to the festival feel.
We Love Broadmead follows Brandon Hill’s success in running the campaign to secure Business Improvement District status for Broadmead.
The campaign involved producing two newsletters, a DVD, website, running a media campaign and staging one-to-one meetings and drop-in sessions for Broadmead retailers.